Launch With Words

Launch With Words is a podcast that supplements the WordPress Plugin of the same name. As small business owners, we sometimes forget how important it is to focus on the content on our websites. What’s ...more

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Latest Episodes

9

May 09, 2022 00:26:13
Your Website is Your Recommendation Tool with Hashim Warren

Your Website is Your Recommendation Tool with Hashim Warren

Do you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and developer Hashim Warren for an insightful conversation on the importance of humanity in marketing. "So the way that I've grown is understanding that not all of their business has to transact through the website. So I used to oversell the website as a part of the sales process now I'd say your website is your recommendation tool -- even when you have great word of mouth. That person who's receiving that referral is going to look you up online. You want your story to be the first thing there." Hashim Warren Follow Hashim on Twitter https://twitter.com/hashim_warren Justice Year Newsletter https://justiceyear.com/ More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://wordpress.org/plugins/launch-with-words/ Premium Packs Are Available Here http://bit.ly/LWWPremium ...

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8

April 03, 2022 00:22:46
Empathy is More Important Now Than Ever with Carol Stephen

Empathy is More Important Now Than Ever with Carol Stephen

Do you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and social media manager, Carol Stephen, for an insightful conversation on the importance of empathy in our marketing. "I think empathy is more important than ever. And if somebody's bullying somebody else, for example, that doesn't go over. You know? People are quick to jump in and help that person. I think that's become more evident over the last couple of years" Carol Stephen Follow Carol on Twitter https://twitter.com/carol_stephen Carol Stephen's Blog https://yoursocialmediaworks.com/blog   More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://wordpress.org/plugins/launch-with-words/ Episode Transcript 00:22.64Bridget WillardHey hey! Welcome to another episode of Launch With Words. This is season 2, episode 8 with my very good friend Carol Stephen. Carol, how are you doing today? 00:33.77Carol StephenBut I'm doing great today. It's a wonderful day. We just had a big rainstorm and we're in the middle of a drought. So we're very happy. Oh yeah, everybody just loves going outside after the rain. 00:41.50Bridget WillardYeah, that's good and I love the way it smells after the rain. It's just, it just feels, it smells so fresh and clean and it's just wonderful. Gets all the pollen out of the air. 00:59.35Bridget WillardSo, when it comes to like you're small. I mean I know like you have roots in technical writing and you've worked with a lot of startups in the Silicon Valley area of ...

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7

March 28, 2022 00:22:40
Your Website is the #1 Piece of Digital Real Estate with Tess Wittler

Your Website is the #1 Piece of Digital Real Estate with Tess Wittler

Is blogging bad or a waste of time? Do home remodelers and design-builders have to blog? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by SEO Writer, Tess Wittler, for an insightful conversation on why small businesses should care about publishing regularly on their websites. "Your website is your Number 1 piece of digital real estate." Tess Wittler Follow Tess on Twitter https://twitter.com/TessWittler Tess Wittler's Website https://tesswittler.com/ Are you ready for the Done For You Newsletter? https://bit.ly/DoneForYouTess More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://wordpress.org/plugins/launch-with-words/ Episode Transcript 00:19.11Bridget WillardHey, hey! Thanks for joining me again on another episode this time with my longtime friend Tess Whitler. She is a remodeler and custom home builder marketing solutions person. She is that Marketing Department that you want. She has a Done For You Newsletter Program. She is amazing. She is smart. Tess, welcome to the show. So I know that you have been writing in the service industry for contractors for 00:40.92Tess WittlerOh it's great to be here. Bridget thank you. 00:52.41Bridget Willarda very long time enough to have a MBA if if we were just handing them out. How do we get people who are small business owners, how do we get plumbers and yoga teachers and manicurists to care about having a blog on their website? 01:12.79Tess WittlerWow so you know that's kind of like the million-dollar question but it really boils down to a couple of things, right? So it. It boils down to um Google likes fresh websites and fresh content. So what better way to do that than to have ...

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6

March 07, 2022 00:22:24
Don't know what to write? Take a stand. (Jen McFarland)

Don't know what to write? Take a stand. (Jen McFarland)

How do you start writing if you keep staring at a blank page? Are you in your own way? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by marketer and coach Jen McFarland for an insightful conversation on why small businesses should put their audience first with their website content. "You just have to get started." Jen McFarland Follow Jen on Twitter https://twitter.com/jensmcfarland Jen's Blog Post on ClickFunnels https://womenconquerbiz.com/clickfunnels-review-2022/ Take an Ephipahy Course and Stop Decision Fatigue https://epiphanycourses.com/ More Episodeshttps://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPresshttps://wordpress.org/plugins/launch-with-words/ Episode Transcript 00:19.23Bridget WillardHey hey thanks for joining me on this latest episode. I'm here with the Jen Mcfarland. Welcome! I am doing fabulous. 00:26.61Jen McFarlandHey hey how are you doing, Bridget? How you doing listeners? 00:33.64Bridget WillardAnd so we're we're talking to our small business owners. You and I have worked with a lot of clients and what's like so something that you kind of wish I feel like you wish they had an epiphany about? 00:49.16Jen McFarlandAh I feel like all of us as consultants give our clients small epiphanies every single day and that's one of the reasons why I started a new business called Epiphany Courses -- because it's our job as consultants to do that. But then there are people who can't afford us as. Consultants. So Why not give them little epiphanies? And that's my new business called EpiphanyCourses. They are courses based on business decisions, so in in an hour or less, you can make some exceptional business decisions on things that often ...

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5

February 21, 2022 00:23:21
You're Not Writing for Google with Kitty Webb

You're Not Writing for Google with Kitty Webb

How much does SEO matter to a small business? How complicated is coming up with blogging topics? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Kitty Webb for an insightful conversation on why small businesses should put their audience first with their website content. "Always think about your customer first." Kitty Webb   More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://wordpress.org/plugins/launch-with-words/ Transcript 00:22 But first, a word from our sponsor. Zencastr. I use Zencastr because it takes the headache out of producing podcasts. Who has time to edit in Garage Band all day long? Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how. It records each guest locally, then uploads crystal clear audio tracks right into the dashboard so you have high-quality raw materials to work with. And then they run the production -- and TRANSCRIPTS. With my promotional code, Zencaster will give you 30% off for 3 monthsof their professional plan (the one I use). Plus, the hobbyist accounts are always free. So, what have you got to lose? You only have time to gain. zen.ai/launchwithwords0 The Promo Code is LaunchWithWords0 That's Launch With Words 0 no spaces. 02:23.25Bridget WillardHey hey it's season 2 episode 5 with Kitty Webb Webb -- one of my favorite people on the planet: SEO, writer, dancer. All the things. 02:34.62Kitty WebbAll the things. 02:39.90Bridget WillardSo We're talking to small business owners, Kitty Webb, and like to me everything I know about you makes SEO so easy like it's not really that hard. Like what are some of your like top-of-mind tips to ...

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4

February 04, 2022 00:21:47
Get Out As Much Content As You Can with Robert Nissenbaum

Get Out As Much Content As You Can with Robert Nissenbaum

Why should your small business value writing as part of its marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Robert Nissenbaum for an insightful conversation on why small businesses should consider writing as part of their SEO efforts. Follow Robert Nissenbaum at @RNissenbaum on Twitter and check out his company website at tso.media. More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://wordpress.org/plugins/launch-with-words/ Transcript 00:22 But first, a word from our sponsor. Zencastr. I use Zencastr because it takes the headache out of producing podcasts. Who has time to edit in Garage Band all day long? Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how. It records each guest locally, then uploads crystal clear audio tracks right into the dashboard so you have high-quality raw materials to work with. And then they run the production -- and TRANSCRIPTS. With my promotional code, Zencaster will give you 30% off for 3 monthsof their professional plan (the one I use). Plus, the hobbyist accounts are always free. So, what have you got to lose? You only have time to gain. zen.ai/launchwithwords0 The Promo Code is LaunchWithWords0 That's Launch With Words 0 no spaces. 02:23.27Bridget WillardHey, thanks everyone for turning in season 2 episode 4 with my friend, writer, SEO consultant, and kayaker Robert Nissenbaum. Welcome to the show, Robert. So um. It might be that you're muted. It happens. It happens. It happens. Yeah, ah hey it happens. Ah you know it. This is technology is not always easiest thing. But you know. 02:43.26Robert NissenbaumOh there we go I wasn't muted ...

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